Category Management is a systematic, disciplined approach to managing a product category as a strategic business unit. U.S. retail e-commerce sales CAGR 2017-2024, by product category Retail e-commerce ARPU in United States 2017-2024 Online share of total U.S. retail revenue in 2020, by product category All themes and plugins are released under GNU GPL v2. I love how powerful can be the attribute pages, because you can use exactly like a category (contents, snippets, loop). I highly recommend writing a couple of standard templates that can be used to write meta descriptions for your product pages. don’t remove the product_category base slug, distinguish whether it is a page or product category, Top 5 WordPress Plugins for Email Automation, 8 Best Email Marketing Services for WooCommerce, What is WooCommerce? of product tiles are often neglected in PLP reviews. Save Big on Design Services & More now thru November 28! However, you could be losing sales if your categories contain more than a couple of dozen products, if you don’t need big images, or if your customers need more information. Product hierarchy is an alphanumeric character string used for grouping materials. Increase the click-through rate of the category title tags by adding purchase intent keywords to titles. Your email address will not be published. So, we proposed as test – we’d rewrite the meta descriptions for the top 20 pages and top 20 blog articles ranked by traffic/page views. Most websites use category page header very intelligently. Make sure individual products link back to the nearest category. The edit screen allows to define: Category name – this is the title of product category page; Slug – this is the URL of product category page; Parent – set parent of hierarchical … Keep every page 3 (or fewer) clicks from your homepage. Leverage TF*IDF analysis for creating better and more comprehensive category pages. Generally speaking having the product name or a variation of the product name in the meta description will help CTR. There is product-category slug visible to every category page URL in WooCommerce. Category names are also important. There is no shortage of both customers and competitors. Click Product categories in the Setup group of the Action Pane, and the Product categories form will open. Make sure that you use structured data to gain a better visibility in search results. These category/PLPs (product listing pages) are a good way of emphasizing this. In the navigation pane, go to Modules > Retail and commerce > Channel setup > Channel categories and product attributes. This places a product in the appropriate category and product attribute/specification templates, which define the product level specification details that are displayed to your customers. For that reason, making the most of product tiles is the best way to emphasize keyword relevance and to appeal to users. Rich product information is a great commerce opportunity. They promote the upcoming discount or sale campaigns in this section. Most online stores neglect their category pages and organize them in a way that it does more harm than good. It is inefficient for search engines to crawl massive, complex websites every day. It is inevitable that a product is related or connected to another. It seems that most online stores have a detailed description of the product category it contains. Here are some examples: FREE, Fast, Insured, Nationwide, Buy Online, HUGE, Massive, Massive Range, Guaranteed, Big Range, Price Guarantee, Strong, High Power, Potent, Organic, Certified, 100%. If a category hierarchy is of the 'Procurement category hierarchy' type, then you can add product attributes to the product category that can be used for products filtering in the webshop using facets. Required fields are marked *. This means your users should be able to find any information on your website with no more than three clicks. Don’t duplicate words, use the ampersand symbol instead of “and”. WooCommerce Product Filter Main Features By James Gurd. User-defined and system attributes can be defined at the category level. Think about the attributes that are important to your customers and expose them as navigational elements through categories. Make sure you’re specific targeting your keywords towards audience. Product categories can be hierarchical or not. This is especially true for startups or new companies who aren’t as well-versed in e-commerce strategy or design. Hierarchical Type Categories The most essential way to merchandise your products is by their product type in a hierarchical manner. A few tips: Marcus Tandler Managing Director, RYTE Expert Advice – Use TF*IDF analysis for more comprehensive content on category pages. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products. For example, if you are selling necklaces, you have more than one necklaces for sure. A television retailer should consider offering categories based on features like resolution, size or number of HDMI inputs. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. If you have a large catalog, take advantage of faceted search and filtering. So in a Bedroom Furniture category, a store owner might create subcategories for Night Stands, Dressers, Armoires and Beds. On the action pane, select Set attribute metadata. Alternatively, product categories can be a flat structure such as a list of product … A Comprehensive Overview, How To Change Woocommerce Product Image Size, How Top Brands Structure Their eCommerce Product Category Pages, 74% online stores have descriptive category description, Category Description: average word count of 241 words, 84% of them placed their category description at bottom. If you are selling parts, consider using the part codes within the URL, Consider using your categories within the structure, e.g. Now We’d love to hear from you. You’re asking them to decide now to invest their time and/or money into your product. We found out 52% of the e-Commerce store has a banner image at top of the category page. When it comes to assigning products to categories & sub-categories, the only thing you need to keep in mind in simplicity. Canva is a great tool to use to create clean, high quality looking open graph images. The hierarchy of the products stretches from basic fundamental needs to specific items that satiate the particular needs. Unique helpful description of the page is essential for understanding what the page is about. So it’s better to build up your category pages. No one has time to sift through multiple pages looking for the right product, so you need to help them find it faster. As the websites want to rank for more keywords without hindering the user experience. It will collapse the long description by default, if a user wants to read the full description, they can just click to expand the description. Each page has one focus keyword. If many of your products have features in common, it’s worth setting up attribute-based product categories. The frequent misimplementation of a filtering attribute as a category is likely because a filter and a category tend to a) work in very similar ways, b) are often found displayed next to one another, and c) can technically be almost the same thing. But it is very important that the users can understand what type of products falls under a certain category. To find the settings page for categories, go to Products â†’ Categories You can also add a new category while creating the product also, but for detailed settings, it’s best to go to the category settings page. Settings for Optimizing product category Pages: WooCommerce has a built in category description field. Product categories are the primary way to group products with similar features. With lots of different products being displayed in a certain shop category, you need to make sure you are in fact hitting all important keywords and phrases potential buyers are searching for. It’s also a good option if you want smaller images or other multimedia content such as audio and video players. Introduction to E-Commerce TaxonomiesTypical characteristics of retail/ecommerce taxonomies:• Separate hierarchy for each department or broad product category. A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. Selling on the web is a highly competitive game. Either way, leave a quick comment below right now. The best solution would be to avoid using tags and try solving the problem with tightly-focused sub-categories. Whenever possible, list your product categories either alphabetically or by order of broadest to most specific. So it’s better to build up your category pages. © 2019 Atlantis Themes. When it comes to boosting CTR (click-through rate) in SERPs, meta title & description are your only weapon you have beside breadcrumbs & review schema. Use capitalisation a the start of important words. On the action pane, select Save. Category pages or product listing pages are key hub pages in any E-commerce store. Define a product hierarchy. Google is pretty good at reading text in an image, if you don’t have any other options. Creating Article with hierarchy in the Product Master Fiori Application. They usually have large images, 3-4 products per row, plus the title, price, star rating and add to cart button. And, not a lot of description is needed. For your important pages make sure they have separately written Facebook titles and descriptions AND custom created open graph images, Make sure your CMS is actually inserting open graph tags! There are a number of ways to design filters on your category page, and the right design could mean the difference between the filter helping customers or distracting them. Definition Product hierarchy is the classification of a product into its essential components. Most SEOs are focused solely on rankings. Don’t fall into the trap of ‘creative’ category naming. It let the users figure out where they are on the website. It is inevitable that a product is related or connected to another. Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up NOT finding the right product and getting frustrated as a result? Each filter criteria customizable, giving you maximum control. Use all available space for the meta description where possible but don’t make it so long that it won’t fit in the field. To decide on the best category names, use tools like Google Trends or the Google Keyword Tool to see what people are searching for online. This is … The same applies with social. Be consistent in use of focus keyword. “This is key when it comes to product details, organization and structure. The layout, images, captions, options, etc. The least amount of clicks = lower the bounce rate. Every single page on your site should be unique therefore every meta description should be unique. In Australia, Brazil, France, Germany, Italy, the Netherlands, Norway, Sweden, Turkey, the United Kingdom, and the United States, you can use the google_product_category (displayed as “Category”) to help organize your product groups in your Shopping ads campaigns. Your email address will not be published. *This is somewhat against guidelines even though a lot of people do it. When it comes to setting URLs for any website whether it’s Ecommerce or not, make sure the URL is clean and memorable. Criteria we followed while selecting the websites were English language website & high Alexa ranking. Use Google Webmaster Tools “Search Analytics” report to dig deeper into your organic CTR and CTR opportunities, Some CMSes like Shopify and Wordpress with the Yoast SEO plugin will show you a snippet preview by default, others like Magento don’t so we built our own, Make sure at a minimum, you have a default open graph image has been designed specifically for CTR, set SITEWIDE. There are more products per page, with search box and filters so that customers can instantly find what they’re looking for. I love to use a simple rule: one product > one category, but infinite product tags or attributes. You can add a Name, a Slug and a Description for the category here. Nichole Elizabeth DeMeré SaaS Consultant & Customer Success Evangelist, Expert Advice – 5 easy upgrades to increase eCommerce landing page conversions. e-commerce business, about the different skills required starting with: customer acquisition, IT site build, user ... • definition of key product categories • ensuring each category is easily found by site visitors and provides a compelling experience • product and information hierarchy While there is no magic formula to optimizing a product category pages but there are some golden rules you can follow. Article Hierarchy assignment, display can be done in MM41/42/43 transactions. The argument for pleasure-promising copy: From Epicurus’ “People make choices based on what will make them happy,” to Freud’s “Pleasure principle” (pleasure is the driving force behind the id) – mankind has figured out that pleasure is a key component to driving action. After ent… Using highly-searches phrases as category names will help your SEO and make the shopping experience more efficient for visitors. WooCommerce Product Filter plugin allows customers to filter your products/items by price, categories, tags, taxonomy, and attributes. Power words can make a big difference, use them. But within each room, a shopper will need to narrow the results by a more specific product type. In the standard SAP system, a product hierarchy can be created with up to three levels, each with a specific number of characters. Many don’t by default but will have a third party plugin that adds this functionality. However, all opinions expressed in this post are my own and based on my personal experiences with any mentioned products and services. Click New to create a new product category. In recent times, Google are focusing more of their attention on Structured Data & Rich Cards to understand the content of the websites and improve their search usability. That’s its purpose. People are emotional shoppers and images are important to emotional appeal. And your category pages cannot be infinite so that’s why you have attribute pages and product tag pages, and link them through the product pages looking to maximize the signification, maximize the “this page is related to this other one”. Think of this as writing a headline for an article. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. Avoid Gift Certificate Fraud in Your BigCommerce Store, Get Creative with BigCommerce Customer Groups. By default, you cannot add rich text to category description. If you have a large catalog, take advantage of faceted search and filtering. In order to optimize URL structure there are some plugins which amends or removes the base product-category for categories. Allow users to Add to Cart from the PLP/Category page. Brendan Tully Principal Consultant, The Search Engine Shop. During our usability study, as subjects were presented with product list pages at the top levels of the navigation hierarchy… eCommerce Product Categorization Services. 100% Elementor Compatibility. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? http://mysite.com/general-category/sub-category/product. Look at the initial list of items you’ll be offering and organize your categories so that each one has a manageable number of products that can be easily browsed. Overview. One of the most common situations my clients deal with is determining the best product categories for their e-commerce website. We want search engines to index these pages. They are using the category pages as a hub and using it to link to specific sub-categories. Products tend to come and go but categories stay. For example, a furniture store might set up categories by room. James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. Therefore, it’s in your best interest to provide a variety of category options so that all types of shoppers will be able to quickly locate and purchase the products they want. But that doesn’t mean smaller websites doesn’t have any chance. If there are functional or occasion-based ways to categorize your products and you think they might be helpful to shoppers, there’s no reason not to offer them. So make sure this is unset. One way to optimize your website for the 3-clicks rule is by building an effective eCommerce product category hierarchy. 52% of the eCommerce store have a banner image at top of the category page. Get that e-mail: Did you know that e-mail is 40 times more effective at acquiring customers than Facebook and Twitter combined? One of the things we recommended was a rewrite of their meta description across the site because they were pretty ordinary from a CTR perspective. All our products are 100% GPL compatible. For example, an online store selling video games that are already categorized by genre (type) may also want to offer categories based on operating system or platform. Total Average Description Word Count: 241 Words Total Average Description Word Count (top): 47 Words Total Average Description Word Count (bottom): 278 Words. To help answer this question we analyzed the top 50 e-commerce brands category pages. Always No index the tag pages, it will help you avoid the hassle of having duplicate content issues. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. Select the channel to configure. Why one product > one category? If your business isn’t pure ecommerce and you offer an online booking functionality where many competitors don’t include this too. The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds. We found out that all 50 online stores have the sub-categories visible at the prominent place of category pages. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. Buy {category name} {+ relevant keywords} online at {your company name}. Follow these steps to insert product category description: For example, if you install Visual Term Description Editor Plugin, your description editor will look like this: If you have a very long category description, it may hamper user experience of the buyer. Save my name, email, and website in this browser for the next time I comment. Highlight power words like “FREE”, “HUGE” or “MASSIVE” with all caps – Google doesn’t let you do this in Adwords but you can in organic search! Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). If you’re starting from scratch, use a tool like Buzzsumo so see your best content by shares and work through those. Placement of the nested or sub-categories is most overlooked aspect when it comes to organizing a category page. Alexandra Tachalova Founder, Digital Olympus. Instead of writing only “T-shirts” write “Buy T-shirts”. There’s an assumption that if I’m “number 1 in Google” then I get all the traffic. Follow these steps to change the Product Category Base Slug to something short & memorable: If you have Yoast SEO installed, be sure to change the default Yoast SEO Settings. It’s safe to assume that people are shopping your website because they need an item in order to do something. Description. This can include a hierarchy of categories that resemble a tree structure. Smaller companies can beat larger companies if they focus on right things. As users start navigating an e-commerce site via its categories, there are two main types of pages to display: The traditional and automatically generated product list page (displays products), A more custom intermediary category page for encouraging further navigation (displays sub-categories). There's a good chance you've encountered a one while shopping online: Women's --> Fall Collection --> Jacket --> Wind Breaker --> Blue But product hierarchies aren't just for fashion brands. Purchase intent keywords : Buy, Click, Learn, Decide, Choose, Try, Shop, Free, Sale, Buy Now, Best, Hurry, Download, Limited Time, Win, Exclusive, Plus! Expert Advice – Make sure users can find what they’re searching for on your website! This method of organization cuts across Type categories and may appeal to a more style-focused or feature-focused shopper. Found this post helpful? Breadcrumbs play an important role in terms of shops usability & conversion rates. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. A product category is a type of product or service. ‘Inspired living’ … Nina Baumann Online Marketing Expert, Linkspiel. You have to agree, a pretty amazing result. Although it is worth mentioning that Google can override the description or assign one. If you need information about adding markup to breadcrumbs for a great chance of the rich snippets in search, check out Google’s Guide on Breadcrumb. Then, all products that are assigned to the category inherit those attributes. Here is a standard URL for a WooCommerce category: http://domain.com/product-category/category-name. Redundant categories Conclusion. Your email address will not be published. Leveraging search engines is one of the cheapest ways to bring customers to your website. You can also specify if you want to nest the new category under an existing category using the Parent drop-down. It is always recommend that your banner images has a concise & descriptive alt tags. Avoid tags to minimize the duplicate tag & category issue. Give an answer to a question. As far as WooCommerce category pages are concerned, by default these are set to no-follow. A 2018 study in e-commerce shows that users’ expectations grow, demanding highly precise and accurate product information. Most WooCommerce category pages have identical layouts. FAQs for BigCommerce Store Redesigns and Staging Websites, E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), 5 Tips for Great E-Commerce Product Photos, Upgrade to Stencil – Benefits and Things to Know Before Switching, E-Commerce Spring Cleaning: 5 Tips to Refresh and Renew Your Online Store. To enable a new or existing hierarchy you only need to specify the category hierarchy type for “Retail product hierarchy.” You can only select one hierarchy per type. Some products may display in more than one category. “This is key when it comes to product details, organization and structure. The most essential way to merchandise your products is by their product type in a hierarchical manner. Most eCommerce websites have a pretty difficult time dealing with duplicate content, and if you add tags to the mix, it gets even more complex. So again, if you’re focused solely on shares on social and don’t give CTR any focus you’re missing a huge part of the social traffic puzzle. You can check out the Ultimate Site Structure Guide by Yoast to get a complete idea about how to structure an online shop. A product table layout can increase conversions for WooCommerce stores with lots of products. Use this text to introduce your branding and voice. We found out that 72% of the websites have products visible at the category pages. However, you can change the base slug to something else. Big companies crush little companies every day. In the Category hierarchy drop-down list, select the appropriate channel navigation hierarchy. Start with a set of broad main product categories. If your theme is WooCommerce compatible, description will get displayed on the category listing page automatically. Try to keep your URL as short as possible and to include the keyword you want to rank for. Leverage your edge over the competition by including a phone number in your meta description if appropriate. You can implement product table layouts directly into the WooCommerce category template along with the other advice in this article. Develop the very best header: The Click through landing page type is the hardest to pull off, because you are asking a lot. The importance of effective product categories and navigation cannot be overstated. Since Google is always looking for the best fit & best experience for users based on their query. And don’t mind to use a long text in your category pages. Here’s an example of one we had created for a client: If you’re using Wordpress then the Yoast SEO plugin is hands down the best SEO plugin to use. Within Beds might be Bed Frames, Headboards and Mattresses. It’s available in several formats including Excel if you would like to use it to filter and search easier. Spend your time elsewhere. The best resource for this will be the Google Shopping taxonomy. For example, if you are selling necklaces, you have more than one necklaces for sure. Your hierarchy of depth should be kept to a maximum of 2 or 3 categories (2 preferred). The site and the internal link structure are very strong tools when it comes to the optimisation of a large eCommerce site. The asked us to do an SEO review of their site. For example, the table of products can appear under the breadcrumbs, header images, visible subcategories and category description. Among the top 50 eCommerce websites, 68% websites have used breadcrumbs. Outside of Adwords & PPC, CTR is merely a footnote, which is really weird. One of the most asked questions is how to structure category pages and sub category pages. The client is in the financial services market serving a niche audience worldwide. This means you’ll have a set of broad main product categories with one or two levels of subcategories below – the lower the category in the hierarchy, the more specific it will be. If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months. So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. Select the desired product from the list to add product categories to, and then click Edit in the Maintain group of the Action Pane. This is one of my favorite examples of real world results from a focus on CTR for organic search. This is where we can bring pain and pleasure. The argument for painful copy: Pain pushes us to act and react. Ashley Berman Hale Director of SEO, Local SEO Guide Expert Advice – Optimize the product titles. You can download my entire ebook for Kindle here. Simplify: This is true for every landing page: It has one message, and one specific purpose. Sell the sizzle! Just as key as avoiding or stopping pain. Images need good alt tags and captions. Category pages or product listing pages are key hub pages in any E-commerce store. Now you know you need to optimize your category pages how do you do it? Get 100% WooCommerce compatible Theme Bellini, by Towhid Last updated: September 4, 2017. Your primary focus should be ranking your category pages for specific key terms. Each level signifies a certain characteristic of the product. The least amount of clicks = lower the bounce rate. Show color options from the Category page. Each email address you collect is a lead to whom you can now send targeted email campaigns. So as a store owner it’s better if you act on it quickly and implement breadcrumb, product & review Schema for better discoverability. Product Categories and Types. It’s popular for product catalog layouts, wholesale stores, bulk order forms, large product directories, restaurant order systems, and other industries needing a different way to display products. Required fields are marked *. What is a Category Page/ PLP (Product List Page)? Which result was most surprising to you? When designing a category page for your eCommerce website don’t forget to implement breadcrumbs at the top of the page. Enhance Your BigCommerce Website with Duck Soup To-Go! 72% of the websites have products visible at the category pages, Keyword in the Title ( Use unique H1 heading tag), Keep your product category names clear and descriptive, Avoid Category Names that are confusing or only your staff can understand, Pick either singular or plural for all category terms (Shirt or Shirts), Add useful, unique content on each category pages, Add long useful description at the bottom, Make sure links to sub-category pages are visible, Make sure you have unique image for each product category header. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! That first “yes” is the hardest to get, but when your prospect is fresh from giving their affirmative, they are the most receptive to doing just one more thing. For ecommerce websites, Information architecture is really important. Use the force! Since Google has a crawl rate limit for every website, it’s better to keep your website structure clean & simple. Nothing else was done to the site apart during that time – here’s what happened to their organic traffic: A 50% increase in organic traffic with no extra links, solely meta description optimization. Product hierarchy is better understood by viewing the business as a whole as opposed to looking at a … Product categories are typically created by a firm or industry organization to organize products. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. After all, if shoppers can’t find the products they want to buy, they’re not going to buy them – at least not on your website. Enter your description to the Description field. But WooCommerce Development Team recommends that you don’t remove the product_category base slug completely. Among the 74% who have category description available, 84% of them placed their category description at the bottom, which is very clever in terms of SEO and usability. They ranked pretty well for their target terms, had a content marketing strategy that was well dialed in, had a podcast, had been on podcasts, had 100+ Youtube videos – they were doing everything right. Cyber Week Sale! Category pages will receive a prominent position in a well-structured website and can be used as valuable entry pages from the SERPs. Just keep every page 3 (or fewer) clicks from your homepage. For example a kitchenware store might offer product categories by cooking type, such as Mixing, Chopping, Baking or Grilling. Check Out the Deals >. Instead of product-category you can write cat. This could be anything from cooking a meal to celebrating an anniversary. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. The column names can be changed, category can be changed. How did you structure your shop’s category pages? Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. However, filters and categories are in no way interchangeable implementations, as they come with important differences: 1. Katie Keith Co-Founder at Barn2 Media One of the UK’s leading WordPress web agency, Expert Tip – Lots of Products? What is a Category Page/ PLP (Product List Page)? Ideal scenario: Focus keyword is used in URL, Title & Description. Alternately, a gift shop should offer categories based on occasion. Let’s apply some basic logic here: So if you’re focused solely on rankings, you miss 50% of the total organic traffic puzzle. By using descriptive and recognizable category names, your visitors will quickly be able to determine where to find the product they want. Crystal Necklaces). In the world of e-commerce, a strong product taxonomy structures your site making it easy for search engines to find products, and customers to navigate through, search, select and add products to cart, … That’s a very powerful strategy which can help you optimize your meta descriptions and titles, in order to ensure that they will motivate users to click. The one which has the category ticked is the default end node. Again the assumption is more shares = more clicks or traffic. The rule of thumb is: The more you offer, the more you can ask for. Fernando Muñoz Director, Señor Muñoz SEO. A strong H1 & product elements is just fine. By using the category hierarchy features in Commerce, you can define category hierarchies to group and categorize the products that you distribute to your channels. Write a useful unique meta description for each category page and help answer common questions. Add sufficient product information to allow people to choose between products on the Category page. Category pages are used to be the strongest part of the website (menus are formed by, normally, links to categories, so they are the most linked pages of our site). Your email address will not be published. It’s tempting to use this layout without considering whether or not it’s appropriate for your industry and target market. To further complicate things, not all shoppers navigate the same way or have the same needs. And if you’re curious about how we conducted this study, here’s a spreadsheet with all the data. As Matt Janaway said, If you want to seriously growth-hack your e-commerce sales, stop all other marketing tasks and write some awesome product descriptions. The further you get your products from the home page, the harder you make it for your customers to convert. Treat the meta description like a mini sales letter with the goal of getting the click. It’s frustrating for shoppers to navigate categories with hundreds of products while others have only a handful of products. The largest retailers … There are whole books written on power worlds and plenty of blog articles on them if you do some quick Googling. eCommerce Product Catalog allows to define unlimited amount of product categories. That’s completely wrong. Site’s Hierarchy/Taxonomy: Follow the 3-clicks away rule here. Or maybe you have a question. Don’t embed category text information into the image, overlay it on the top. A product hierarchy is a method of classifying your company's products and services by their essential components into a logical structure. Avoid category names that suck. These are the most common type of product categories and are therefore likely to be expected by your website’s visitors. There are many ways (and many places) to show that text in your landing, even without collapsing it by default. To add or edit product categories go to Dashboard > Products > Product Categories. Select the Procurement Category hierarchy. Product hierarchy is the classification of a product into its essential components. Because it stops WordPress from being able to distinguish whether it is a page or product category. Full disclosure: Alexa is totally separate from Google and Google has confirmed they don’t use Alexa ranking in their organic ranking algorithms. To make it easier for shoppers and administrators to locate specific products, you can arrange your Product List to display in a product category hierarchy that contains the typical + and - symbols for browsing through subcategories. But there are various plugins that will let you extend the editor to add TinyMCE editor. Breadcrumbs not only encourage visitors to navigate your website further (increasing the chance of a conversion) but it also strengthens internal linking, thus increasing visibility in search engines such as Google. Consider a Product Table Category Layout. Use hyphens (-) as separators instead of spaces and underscores. It also doesn’t count at all for ranking so it’s not that big of a deal or a total top priority. Products tend to come and go but categories stay. The following is a modified excerpt from my ebook E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms), which outlines possible categorization strategies you can use to help shoppers find products and increase your conversion rate. Furthermore, you can use those tags or attributes to improve your filters and your user experience. Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). Both are important elements of an eCommerce product taxonomy. In AX it is possible to create only one product category of the 'Procurement category hierarchy' type. That can be very useful in integrations to an e-commerce solution like To-Increase Webstore. Probably half the websites we work on have problems with their open graph tags or are just plain completely missing them! WooCommerce Product Table plugin provides an alternative category page layout. For that, you need to make sure you are fulfilling the search query. Make sure the price (and any markdowns) are clear. WooCommerce allows you to choose how the categories will be displayed on the front-end with the Display type drop-down. Used power words, FREE, FAST, Insured – use ALL CAPS for important words. Use breadcrumbs on the category landing page. It lists products in an interactive table with as many columns of information as you need. In our opinion a robust and understandable category tree should have a hierarchy depth of 3 to 5 category levels, and between 5 and 15 level one categories. You can also add subcategories if desired.For example, if you sell clothing, you might have “t-shirts”, “hoodies” and “pants” as categories. Enabling the product hierarchy for Retail. For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. You can install this useful plugin “Category Collapser for WooCommerce SEO” to solve this problem. They were skeptical. Be helpful but minimalist. Don’t put them in a seemingly random sequence and make your shoppers hunt for them. Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. This site uses Akismet to reduce spam. When organizing your product categories, make sure they aren’t too broad or too specific. Facebook provide Open Graph Debugger which will show you exactly how your site looks when shared on Facebook and any other platform that uses open graph tags – Slack, FB Messenger, What’s App, Twitter, Skype and so forth. One thing we’re fanatical that gets almost zero attention in the online marketing space outside Adwords is CTR (click through rate). This post may contain affiliate links, which means that if you click a link and purchase a service, I may receive compensation for referring you. For instance, in tools like SEMrush, SERPstat, and SpyFu, you can access the reports that allow you to export all ad copies of a particular domain. Categories constitute the hierarchy of the site and product catalog, and are mutually exclusive. Choose them wisely. eCommerce and product taxonomies are comprised of a browsable category tree structure. Learn how your comment data is processed. Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Surprisingly only 42% have schema implemented.