In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. Via the website: Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)" Book designer Chip Kidd knows all too well how often we judge things by first appearances. The Hilarious Art of Book Design Chip Kidd’s TED Talk Chip Kidd is a pretty well known book cover designer He’s probably most known for designing the cover for Jurassic Park, which later became the logo for the actual movie. Chip Kidd is a designer and writer living in New York City. Book designer Chip Kidd knows all too well how often we judge things by first appearances. Photo: James Duncan Davidson. So says graphic designer extraordinaire Chip Kidd. ou know a Chip Kidd book when you see it — precisely because it’s unexpected, non-formulaic, and perfectly right for the text within. “The hilarious art of book design | Chip Kidd’s TED Talk” on YouTube. Mr. Kidd is brilliant, hysterical, and wise. Posted on May 24, 2019 by CarlSetzer. I highly recommend his TED Talk as he takes us through the thought process behind some of his best-known cover designs. “A book cover is a distillation.” It’s a “haiku,” if you will, of the story. He also celebrates beautiful, useful pieces of design, skewers less successful work, and shares the … Sep 25, 2016 - Explore ashley's board "Chip Kidd | Father of Bookcover" on Pinterest. "Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. One of Kidd’s most iconic designs is the silhouette of a T. rex skeleton, created for Michael Crichton’s Jurassic Park and Lost World novels. In Reid Hoffman, we’ve already welcomed the start-up whisperer. See more ideas about chip kidd, book cover design, book design. His book cover designs for Alfred A. Knopf, where he has worked nonstop since 1986, have helped create a revolution in the art of American book packaging. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. In this new, fast-paced, TEDTALKS WITH CHIP KIDD he explains the two techniques designers use to communicate instantly – clarity and mystery – and when, why and how they work. The Book Designer, Chip Kidd, knows all too well how often we judge things by first appearances. Chip Kidd discusses the (hilarious) art of book design through a hugely entertaining Ted Talk. Though I’ve seem this before, I wanted to share this Chip Kidd TED talk again.